nOUVEAU CONTOUR
Modernizing an established permanent makeup brand for the U.S. market.
Role
Marketing Specialist & Graphic Designer
Deliverables
Brand collateral, brochures, direct mail, advertisements, social media graphics, website content and video
Overview
Nouveau Contour is an international permanent makeup and micropigmentation brand with more than 20 years of industry experience. As newer competitors entered the market, the U.S. division needed updated marketing materials that would preserve the brand’s premium European identity while appealing to a modern American audience.
I collaborated with Nouveau Contour’s Netherlands-based marketing team to create a more cohesive brand experience across print, digital, social media and video.
the challenge
Nouveau Contour had strong brand recognition and an established reputation, but its U.S. marketing needed to compete with newer brands using more contemporary visuals and digital experiences.
The challenge was to modernize the company’s marketing without losing the polished, professional identity that distinguished Nouveau Contour as an industry leader. The materials also needed to communicate technical information clearly to permanent makeup professionals, students and prospective customers.
my approach
I developed a refined visual direction built around clean layouts, premium imagery and consistent messaging. Rather than treating each marketing piece as a separate project, I applied the same visual language across brochures, advertisements, direct mail, social content and website materials.
Working with the international marketing team helped ensure that the U.S. materials remained consistent with the global brand while addressing the needs of the American market.
Brochure
I designed a 40-page brochure presenting Nouveau Contour’s products, training programs and industry experience. The layout balanced technical information with polished photography and generous spacing, creating a professional sales piece that could be used during consultations, events and academy presentations.
The finished brochure reinforced the company’s premium positioning while making its products and educational offerings easier for prospective customers to understand.
To support customer outreach and course promotion, I created postcards, self-mailers, advertisements and other printed sales materials.
Each piece used concise messaging, strong calls to action and consistent brand imagery. The materials were designed to attract new customers while keeping existing clients informed about products, training opportunities and company updates.
website
Nouveau Contour’s existing U.S. website no longer supported the company’s growing e-commerce and educational needs. I helped initiate its transition from WordPress to Shopify and contributed to the new site’s visual direction, organization and content.
The redesigned experience gave customers a clearer way to explore training opportunities, learn about products and shop online while maintaining the polished appearance of the brand.
social media
I created branded content for Instagram and Facebook to help Nouveau Contour reach a growing audience of younger medical-aesthetics professionals.
Consistent typography, photography and campaign messaging created a more recognizable digital presence. Content promoted products, academy courses, student experiences and industry events while supporting the company’s broader marketing campaigns.
Video Marketing
I assisted with filming and editing student testimonials, product advertisements and footage from the Nouveau Contour Academy.
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Testimonials helped prospective students understand the training experience through the perspectives of actual participants. The completed videos were used across the company’s website and social media channels to support course and product promotion.
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dermatude
crystal
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