dermatude
Adapting a European medical-aesthetics brand for the U.S. market
Role
Marketing Specialist & Graphic Designer
Deliverables
Brochures, direct mail, digital campaigns, social media, website content and video
industry
Medical Aesthetics & Skincare
Overview
Dermatude is a Netherlands-based skincare company offering Meta Therapy treatments, products and technology to licensed skincare professionals. I helped adapt the brand’s European marketing for the U.S. market while creating campaigns to attract prospective partners and support existing providers.
the challenge
Differences in skincare regulations and customer expectations meant Dermatude’s European materials could not simply be reused in the United States. The U.S. brand needed compliant messaging and a more results-focused visual identity that would appeal to American medical-aesthetics professionals.
my approach
After researching the U.S. market and reviewing regulatory requirements, I developed a visual direction centered on approachable luxury, expressive imagery and treatment results. I applied this direction across print, digital, web and event materials to create a more consistent experience for prospective and existing partners.
Brochure
I designed a brochure introducing Dermatude’s Meta Therapy treatment, patented technology and partner program. The design combined treatment information with polished, results-focused imagery to communicate the brand’s value to prospective skincare professionals.
direct mail
I created targeted direct-mail materials for prospective providers and existing Dermatude partners. The campaigns promoted products, devices, training opportunities and Discovery Day events through engaging visuals and clear calls to action.
website
I collaborated with web developers on a redesigned website that combined treatment education, results-focused imagery and e-commerce functionality. The updated structure helped prospective partners explore the brand while allowing existing providers to order products and devices online.
social media
I developed branded content for Instagram and Facebook to promote Dermatude’s treatments, products, provider education and events. Consistent colors, typography and imagery gave the brand a cohesive and recognizable presence across social media.
Video Marketing
I assisted with filming and editing promotional videos featuring Discovery Day events, treatments and educational experiences. The videos helped prospective partners better understand the Dermatude brand and generated interest in its training opportunities.
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